Privacy policy

Last updated: February 10, 2026

Felicite Apparel operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Felicite Apparel is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

Contact details, including your name, billing address, shipping address, phone number, and email address.
Financial information, including credit card and debit card numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment-related details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Communications with us, including information you include when contacting customer support or otherwise communicating with us.
Device information, including information about your device, browser, operating system, IP address, network connection, and other unique identifiers.
Usage information, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, place an order, sign up for email or SMS communications, contact customer support, or otherwise provide information to us.
Automatically through the Services, including through cookies, pixels, tags, UTM parameters, web beacons, and similar technologies when you visit or interact with our website.
From service providers, including vendors who help us operate the Services, process payments, manage communications, analyze data, or provide marketing and advertising services.
From partners or third parties, including advertising partners, analytics providers, and social media platforms, as permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

To operate, provide, maintain, personalize, and improve the Services, including processing payments, fulfilling orders, managing accounts, arranging shipping, facilitating returns or exchanges, enabling reviews, remembering preferences, and recommending products based on your activity.

Marketing, Advertising, Email, and SMS Communications

We use your personal information to communicate with you about products, promotions, launches, events, and other marketing content via email, SMS/text message, push notifications, postal mail, or digital advertising.

This includes:

Collecting and using UTM parameters, referral data, cookies, pixels, and similar tracking technologies to understand how you arrive at our website, which campaigns you interact with, and how marketing efforts perform.
Using your activity on the Services (such as browsing, cart activity, or past purchases) to send personalized marketing communications and show targeted advertisements on our website and on third-party platforms.

By providing your email address or phone number and opting in to receive marketing communications, you expressly consent to receive such communications from Felicite Apparel, including automated marketing messages where permitted by law. Consent is not a condition of purchase. You may withdraw your consent at any time by following the unsubscribe instructions in our emails, replying STOP to SMS messages, or contacting us directly.

Security and Fraud Prevention

To authenticate accounts, secure transactions, detect and prevent fraud, protect public safety, and maintain the integrity of our Services.

Communicating with You

To provide customer support, respond to inquiries, send transactional messages, and maintain our relationship with you.

Legal Reasons

To comply with applicable law, respond to lawful requests, enforce our terms and policies, and protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

With Shopify, vendors, and service providers that perform services on our behalf, such as payment processing, marketing, analytics, fulfillment, shipping, IT services, and customer support.
With business and marketing partners to provide advertising and marketing services. These partners may use your information in accordance with their own privacy policies. Depending on your location, you may have rights to opt out of certain targeted advertising.
With affiliates or within our corporate group.
In connection with a business transaction, such as a merger, acquisition, or bankruptcy.
To comply with legal obligations, enforce our terms, or protect our Services, rights, and users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted to the Services may be shared with Shopify and third parties located in other countries.

We may use Shopify’s enhanced features that rely on data collected from your interactions with our store and other merchants. In these cases, Shopify is responsible for processing your personal information for those purposes. To learn more, visit Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for their privacy practices, content, or security. Any information you provide on third-party platforms is governed by their policies.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention of Your Information

No security measures are perfect, and we cannot guarantee absolute security. We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce policies.

Your Rights and Choices

Depending on where you live, you may have rights to access, delete, correct, or receive a copy of your personal information, opt out of targeted advertising, or withdraw consent. You may exercise these rights through the Services or by contacting us. We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about our privacy practices, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process personal information outside your country of residence. Where required, we rely on approved transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post updates on this page and revise the “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@feliciteapparel.com